How does a global company like SAP® manage its brand elements? What systems and processes are behind the success of the SAP brand?
Join Peter Chamberlain at SAP and Conrad Henson at OpenText™ to discuss SAP's digital asset management (DAM) journey. The discussion will highlight the creation of SAP's Digital Library, a sophisticated interlocking of multiple systems with DAM as the foundation.
Learn how to:
- Build an integrated content supply chain with DAM as the key
- Operate a large-scale hybrid headless DAM 3.0 service
- Onboard numerous use cases including sales enablement and social media
Discover the value of creating an enterprise-wide content supply chain with DAM.