Discover hidden value
Rethink Experiences for Retail Banking
Virtual summit on-demand
Join us
Customers expect more from their banks and this event is all about understanding customer needs and how banks can overcome disruption.
A strong brand recognizes digital channels, easy engagement, personalized content, and proactive recommendations as key priorities in the customer engagement strategy.
Banks who stand out from the competition align business objectives, technology and end-to-end modern customer experiences.
Agenda
Keynote: Rethink Experiences for Retail Banking
Session: How banks can boost conversion rates with OpenText™ and Google™
Session: Set the right tone with a seamless customer onboarding
Keynote Speakers
Jim Marous
Co-Publisher of the Financial Brand, CEO of the Digital Banking Report
Janet De Guzman
Sr. Director, Industry Marketing, OpenText
Monica Hovsepian
Sr. Industry Marketing Strategist, OpenText
Cathy McKnight
VP Strategy and Consulting & Chief Problem Solver, The Content Advisory (TCA)
Guy Hellier
VP of Product Management, Digital Experience, OpenText
Tom Cannon
Global Head of ISV/SaaS Centre of Excellence Google Cloud
Join us as we explore the following topics...
Increase conversion rates
Take the individual customer through highly personalized, relevant and data-driven digital experiences
Consistent customer journey strategy
Transform your customer experience by offering true omnichannel conversations across the entire customer journey.
Ensure brand consistency
Champion your brand promise easily and ensure your brand assets are consistent across channels.
Operational efficiency
Break down silos, streamline processes and augment user productivity
Increase customer insights
Understand client expectations and emotions with AI and ML to improve your customer engagement.
“The best way to generate sales and create loyalty in the future will be to build real-time contextual engagement across channels based on customer activity.”
- Jim Marous, CEO, Digital Marketing Report
Watch now!
"Customer experience success is dependent on companies standardizing and aligning content related teams, technology, and supporting processes across the organization around the customer journey."
- Cathy McKnight, VP Strategy and Consulting, TCA
Ride the Wave
Uncover value potential in your customer experience
