How Personal Data will decide the winners & losers in the “Next Normal”
Duration: 1 hour
COVID-19 is driving the “Next Normal” and forcing organisations to tear up existing business models and seek ways to accelerate business transformation to ensure they both survive the short-term and win in an evolving world of digital, contactless commerce. Successfully engaging and retaining customers in the next normal will demand you know your customers better than ever before and this will require better capturing and understanding of customer personal information, preferences and history.
For customers to share the information needed to support this level of personalisation, they need to know they can trust it will be used appropriately, kept safe and managed in compliance to the relevant Personal Data Protection Act. This is easier said than done, as it will require businesses to quickly become digitally mature in key areas and ensure customer data is appropriately captured, categorised, secured and only available for the agreed use.
The cost of successfully achieving this can be significant in both people and budget unless it can be implemented in effective phases and becomes part of the day-to-day work processes. Organisations that transparently earn this level of trust will be the ones that succeed in the next normal.
Attend this webinar to learn how:
- Businesses are having to adapt to meet the “next normal” and stay relevant to their customers.
- Information Governance and Personal Data Protection capabilities can turn a compliance overhead into a business advantage.
- Management of Personal Data should be holistically achieved to support new levels of customer experience and trust.
- Organisations are prioritising the phases they are undertaking to create the agile, digital supply chain needed to know their customers and win their trust.
- Organisations have already begun transforming their management of Personal Data and the returns they are seeing across their businesses.
PRESENTER
Mike Hooper
Director Digital Transformation, OpenText
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